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Soft Floor Play For Fun At UK Games Expo 2017

The UK Games Expo is the largest board games convention in the UK and the 3rd largest tabletop and hobby games convention in the world. The 2017 event, in its 11th year, was held over 3 days at Birmingham’s NEC and featured some of the newest and most popular strategy and board games from the worlds leading creators.

One of the largest participants and part of the team responsible for organising the event is UK-based distributor of board games, Esdevium Games. Founded in the 1970’s and now part of the Asmodee Group, Esdevium Games are responsible for collectibles and popular toys including Asmodee, Fantasy Flight Games, Wizkids.

Esdevium Games’ UK demonstration co-ordinator, Mike Budd, was tasked with the set-up of the presentation areas at the event. With a lot of emphasis on creative branding and colour schemes, he started from the ground up, requiring a flooring to create a high-impact and stand up to the footfall over the 3 day event.

The Interlocking EVA foam mats from Soft Floor UK’s classic range fitted the bill perfectly. Their ease of use, combined with their longevity and anti-fatigue properties made them the perfect fit for a large floor area. Also, the wide colour range meant Mike could easily find the right combinations for each display and demonstration area at the gaming event.

”We were extremely pleased to find Soft Floor UK and their range of classic EVA foam mats. The service we received was faultless and the floor mats performed perfectly.”

The event was a huge success and plans are already in place for the next UK Games Expo in June 2018. When asked if he would consider using Soft Floor UK classic mats again, Mike was quick to say:

”We will certainly be looking for flooring at the next event. The mats performed so well and the feedback we received form people attending was very positive. We look forward to creating new layouts and colour schemes with the floor mats.”

Classic EVA puzzle mats are 50cm by 50cm and 14mm thick and provide excellent cushioned support and fall protection for hard floors. They can be laid quickly and cleaned easily, and have a strong interlocking design to improve slip-resistance. The 50cm Classic interlocking jigsaw mats are available directly from the Soft Floor UK website: or by calling 01206 390 570.


> Esdevium Games Website
> UK Games Expo Website